It is a newspaper subscription service. I subscribe to the local paper (not the SF Chronicle) and have allowed my subscription to lapse. They wanted to know if I would renew over the phone. Not a scam.
These people called our business at 1136 hrs today. The caller ID said "VERIFICATION FR". I heard one soft electronic beep and then the dead air of an abandoned call. I blocked my # with *67 and called the number back on my personal phone but immediately got a busy signal. Our company doesn't subscribe to any newspapers, nor did we switch any services (and we have a freeze on our phones so they can't slam us) so this was either a wrong number, an annoying abandoned call for a telemarketer, or a scam.