Received 03/21/12.  "You've been selected to get up to 1000 DOLLARS in just moments. Visit www.loantoborrow.com (to-stop-offers---REPLY 'REMOVE')"

Looks like a big scam to me.

Looked at FCC site - and if it's not an email address, this type of scam is not illegal!  It appears that this is true even in Washington State which has a strong anti-spam law on the books (which requires that all commercial email going out be with the express consent of the receiver).  Looks like the spammers are getting ever craftier - while potentially running up the bill of people who don't have unlimited text.