Turns out clicking on 'My Fido Mail' an your fido.ca account page subscribes you to E-mail to Text service. So very stupid and dumb and retarded and frustrating. Subscribed twice, wasted 3 messages to undo it.
More info available at http://www.fido.ca/web/content/messaging/email_to_text
Darcho is absolutely right. So be very careful NOT TO CLICK ON 'My Fido Mail' IN YOUR ACCOUT PAGE....or wait for another $5 to appear on your bill...Fido sucks sucks sucks sucks sucks~~~~