It's an organization either hired for or soliciting or doing surveys on behalf of the NRA. They desire $$ for donations or in exchange for overpriced(opinion) items or nice rare items. The company takes a portion of the proceeds and then forwards the rest to the NRA. On one occasion I hear the woman laugh outloud as she read the absurd script calling democracts "lapdogs!"  I too laughed and I then asked how much they keep as a fee to no avail.