I also received the same text. I do believe it's a scam. A friend of mine filled out something like this on line.They had her information, they would call her every day by the hour at home and at work. telling her that she owes them money. these people had different accents with American names.
Their numbers are always changing some call come from New Jersey and California.
I got the exact same text and it was telling me that if I went to a URL and type in a code,I could test and keep the new iPad 3.I definetly think it's a scam.