Who called from 2027356893

That i recieved a freeprize from Apple.

I recieved a text saying apple has made me a winner with a website to claim the prize in 24 hours.

The same thing as the other two people.

sms message  AEST 03:00:16 pm 26-07-2012 was sent

Congratulations, your number has made you Apple's winner!Goto http://www.apple.com.au.smtk.cc/?=4168 to claimyour absolutely free prize! you have 24 hours Sender: (no name) +12027356893

What is this message. how did the above number picked my number and send the message? Please verify and report back to me.

Received a text from this number claiming I won a free prize.  The link was to www.apple.ca.winatxt.com  and it led to Ziinga.com.