I also live in Ireland and got this a couple hours after the previous poster. Must be making its way around Europe! No doubt a scam, I wish I knew who they were, though.
Found out that the "admin.in.th"-domain is a domain under hotmail where anyone can set up their own e-mail. So definitely a scam. Still don't know where the phone number stems from, though.
Anyone know how to unsub/opt out of this? Worrying how they got all of our phone numbers.
I'm also in Ireland and received this text at 1.32 last night.