Sorry, but you didn't win anything-the message is just a trick to obtain your money and details for a prize that doesn't exist. The crime syndicate responsible is also using a free email address and the Apple name illegally, and an investigation is underway to bring them to justice.
Delete the message without replying-it can contain malware that can hack your phone.
To prevent them from contacting you again, call your service provider and have them block international calling, third-party providers and premium SMS.