Fast-forward a couple years....

Caller ID says, "ELI RESEARCH".  But it's from a guy representing shopperlocal.com.
They sell ads on the back of grocery store receipts.  BBB rates them an "F".
http://www.bbb.org/raleigh-durham/business-re ... ham-nc-90228155

Alternate name: Register Tape Network.  Product: AdCart.

FWIW, the web site of Eli Research is www.eliresearch.in and is a part of Eli Global whose companies include:
BCC Research,
Beckett Media,
Credit Management Company,
Engaged Enthusiast Media,
Harvard Collection Services,
Shopper Local,
The Coding Institute.