Who called from 254722596663

I want to find out who and why sent me an SMS named as Japanafric motors. SMS is about award Toyota Landcruiser, prizes 100000#$

I get the same message

OK. It also happened to me today. The message is about Toyota Laindcruiser and $100.000 :) Funny...

i got also same message today..probbably some fun...

I got the message saying "JAPANAFRIC MOTORS HAVE AWARDED YOU A TOYOTA LANDCRUISER WORTH $100,000 IN OUR DRAW. MORE DETAILS CONTACT MR. COLLINS HORNS ON 254722596663."

I called but there was no response. Is this a joke or is it real.