It's a fund raiser under the guise of Fraternal Order of Police State Lodge. Got to the following site.
http://www.wthr.com/story/15965317/fop-donations
It's just part of the capitalistic society in which we live and which I am happy we have, However, the deception that the $ goes to help families is real as an overwhelming majority of the funds go to telemarketers playing on the emotions of the persons called.