Brian,
Just got off a call with a James Tricarico.  Basically a hard sell on their cold calling service and "coaching".  After the call I remember my brother, a Chiropractor, used this guy back in the late 90's when Dr. Len was pitching this service to that field.  In all honesty if you do not have a marketing plan, need someone to motivate you to build your business and set the appointments for you, then this might work. My advice to you is get with a mentor, or join a professional association and network to get ideas and then most importantly, take the first step and plow ahead.