Yes, I got the same message that I won a cruise too. What a scam. 411 reverse search showed that it's a cell phone from an apartment address in Houston TX. As if some cruise ship company is giving away free cruises using a cell phone from someone's apartment.
Had a call on my Fido cel around 12:20 Pacific time. I'm in rural BC. My phone is set so numbers that are not in my contacts do not ring or vibrate, so only notice when I take the phone out. Much easier dealing with scamers that way.