Can you say S-C-A-M?
Text comes in directing you to a weblink to collect the Apple prize for the contest you entered last month...except you didn't enter any contest last month, or any other month, because you don't want any unsolicited texts, calls or emails.
Yeah, I got the following text at 2:26AM AST this morning:
"Your entry last month has WON! Go to http://www.apple.com.ca.llhj.net and enter your Winning Code: "IWIN" to claim your Apple IPad"