Received a text message from this number today, May 26 2012 stating my entry had won and to go to http://bit.ly/LMNMGL and enter the code 1122 to receive my $1,000 free gift card.  I can not reach that address but I found many posts from people getting the same message but with a 310 (also New York area code. )  They all say its a scam trying to steal identities!  HOPE FCC and AT&T monitor your site!