Apple is looking for people to Test & Keep the New iPad 3! But only the 1st 1000 users that goto http://theipad3.mobi and enter code BETA will Receive it!
It's a scam-the ”prize” is being used as bait to get you to send your money and details, then your bank account is cleaned out and your identity stolen. The SMS can install malware, enabling the scammer to rob every cellphone owner on your contact list. You can also be charged a premium rate for these messages, so check your bill.
Delete the SMS, and have your provider block international calls, third-party providers and premium SMS, that will prevent scammers from getting through.
Sorry to write a book, but if you follow my advice, it beats losing your identity-it could take years for you to get it back, and I'm just trying to help you avoid a major hassle.
Google Nigerian 419 Scam and read the Wikipedia article for more information.