Wow! My first mobile phone text scam. Here I am sitting down watching ABC2 TV in Australia, showing a documentry about unwanted urban development in Brooklyn NJ and then I get an unwanted scam text message from Brooklyn NJ... Spooky! The same as Gordo and others here, claiming to be from Apple Corp asking me to enter a code [5535] at a website "www.claimthistoday.com" to get my 'prize'.
May not be your phone company selling your number. Numbers can be generated randomly (or even sequentially) - then dial that number using publicly availble mobile no. prefixes and country codes and there you have it: spaxt! (spam text :))