Who called from 3478910516

I got the same text this evening. I am from Vancouver, Canada. I went to the 'apple' website they sent in the message and it says the website is suspended.
http://www.apple.com.textwon.com/cgi-sys/suspendedpage.cgi

I got a sms saying that i'm a winner or the contest. But i did not entry any.
I'm in Canada, Port coqitlam

same...
"congratulations, you are TORONTO'S WINNER OF THE DAY! Go to www.apple.com.wonacontest.com to claim your prize. YOu have 24 hours to claim!"

Just rec'd the message myself-Brampton ON

I got the same message today im in ontario canada the number that came up for me is 1-917-428-1794 but has the same message and to go to a site that is a penny  bid site www.apple.ca.wonacontest.com and i have 24hrs to claim it lol why do they do this and how come they can get away with a scam like this