I got a call from the 404 891-5504 number just now too. I'm guessing since we are all getting this around the same time, it's a scam.
It was an automated voice that said I won a trip to the Bahamas.
I pressed 1 to talk to a human and asked to be removed from their call list. The guy said he would "transfer me to that department" and transferred me to a recording that said I had been added to their do not call list.
They claimed "a friend or family member" entered me in a contest at Wal-Mart, Zellers or the Bay. Why would Wal-Mart and Bay/Zellers share a contest?