I received a call this morning and thought the caller said "ADD Security". Needless to say, Attention Deficit Disorder in a security system is an oxymoron and I wasn't interested. Now I see from above it was ADT! That's a bit like the Sameday Courier whose logo I always read as Someday Courier - neither of these misnomers are good for business but they do make me laugh at what their branding consultants were thinking!