I agree. I received a call today from this number as well. DO NOT PICK UP, that gives it away that it's a valid number, and DO NOT put your cell number on the CRTC Do Not Call list either. Cell phone numbers are never given out. It could be an automated dialer calling all of these numbers.
got a call from this number this morning... it woke me up... not impressed, but did not answer since other than the area code, the first of the phone number was 000....
Same as everybody says some car insurance crud. I greatly dislike these types of calls and I've been getting them more frequently both on my cell and home phone. There's one about a boat cruise, and some other crud out there, it just ticks me off.