I have 4 cell phones on my account. All of them received a text with "Congratulations, your number has made you Apple's winner! Goto http://www.apple.camycellrewardsnet and enter code: 01906 to claim your FREE Prize!".
This is a scam. I have no apple account, so I am assuming it's because in Canada cell phone numbers were released for anyone to solicit you for charities, etc...and I am going to start getting all these annoying messages/texts etc... even though I am on a "no call" list. I am ignoring this as I never use my cell phone for anything other than emergencies. I had a similar text the day before for 407-579-1829.