The reason they call a cellular number or one on the Do Not Call List and hang up on one ring is so that when you follow up and try to call them back, they can say, "What are you complaining about? You called us."
I missed a call and they didn't leave a message, but I called back blocked and it's a "reward redemption" call. They claim you won a gift card for visiting an undisclosed website... I've answered the calls in the past, but from different numbers.