"Getting legal advice anytime you need it or having an attorney only a phone call away is kind of awesome." Which you can do without paying a"fee". Now consider this. How often are you going to call that service up? Unless you routinely break the law, probably almost never if you even use it all. So really paying money for something you will probably never use is certainly not "awesome".
The person who sold you the policy for prepaid pays for a service to have you called 3 times a year and make sure you are taken care of. It is just one of the ways they try to insure good service.
I got it, too, and it was a pre-recorded announcement saying "an associate" asked her to call. I hung up and looked up the number. Their service is good, but their marketing stinks.