I received a text from 647-667-5659 last night (20:55 Apr 16/2015) stating the same thing... become a Customer Care Analyst within NB for $25/hour; won't affect my current job, and to email names (note the pluralization) to [email protected].  (note to email "the" in front of loblaws, instead of just loblaws).
I would say this is a scam.
You can usually tell by little oddities such as those I've pointed out.  Do your homework, before replying to anything such as this.  Remember that old saying, "If it sounds too good to be true, it usually is."
When in doubt, chuck it out; press delete.
:-)