its the Texas Wellsness program. A program for children with either Medicaid, Chips, or something to that effect. Additional benefits children qualify for to be able to get $10 gift cards or something. It aints a gimmick. I got something in the mail advising me to call or they would be calling me to sign me up. Basically kids get literature on how to help themselves to stay healthy and for allowing this to be mailed to us parents get $10 per child every 3 months I believe. Just need to call them back. Been too busy to do, but guess I have time now.