Hmmm. Same "hi W..." text as everyone else, with my first name. Spam, or maybe some kind of phishing attempt? It's a TextPlus.com number, so apparently not even a real cell phone.
The formatting looks automated to me: Lower case except for my first name, which I assume has been pulled from phone account, Facebook, or other online information, as if it was copied & pasted in by software.
I'm going to make a guess that they're testing to find active numbers. That's why I called the number from my home phone, not the cell I received this text on.