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FreeWheel Media, Inc. helps the players in the television industry to generate revenue from their ad-supported content through a technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. The company’s technology platform allows video publishers to manage and execute orders across screens; gain control and monetize ad experiences across various screens regardless of platform, device, or rules; scale their advertising business across the premium ecosystem; and maximize the value of their premium content with various tools to provide insights into their inventory and their business as a whole.