That is a legitimate company. Check them out on the BBB. They are partnered with Better Homes and Gardens. Owned by IAC. Nationwide company. Commercials on TV. Home Advisor. That is her business line. www.homeadvisor.com Simple. Just google it yourself. Not a scam at all. Simple business.
I get a call from them from time to time asking me if I want "additional business" for my roofing business. What they really want is for me to join their organization and pay for leads.